Heartwood
Heartwood

Ideas deserve a team that believes.

There are ideas all over the world that never see the light of day. Not for lack of passion, but because the person carrying them doesn’t have the team, the expertise, or a partner who believes in the mission as much as they do. Heartwood exists to change that.

Selected Work

Projects we believe in.

  • YouVersion

    YouVersion Platform SDKs

    Powering integrations for a platform with 500 million downloads

    Team Partnership

    We build and maintain the developer SDKs that let third-party apps connect to the YouVersion Bible App. Our team provides engineering leadership, SDK development across React, React Native, and Kotlin, API enablement, developer portal contributions, and first-line developer support. This is an ongoing embedded partnership, not a one-time project.

  • Kitty Hawk Kites

    OBXplorer

    Built for Kitty Hawk Kites

    An AI travel assistant that turns a tourist into an adventurer

    Custom Project

    We designed and built a web-based AI assistant prototype for Kitty Hawk Kites, the Outer Banks’ most iconic adventure company. Visitors chat with the AI to explore real-time activity availability, get personalized recommendations, and build custom itineraries for their trip. The proof of concept reimagines how a tourism brand could connect with its guests.

  • SmartMetrix

    SmartMetrix | Data for Good

    Helping churches make sense of their data so they can serve their people better

    Clarity Sprint

    Data for Good is a SaaS platform helping churches collect metrics, surface accountability, and visualize their data in ways that actually drive decisions. Founder Amber Smart had a working MVP and a clear vision, but needed experienced eyes on the codebase before putting real churches on it. Heartwood conducted a deep code review that identified critical security gaps and architectural opportunities, then delivered a production roadmap to take the product from promising prototype to something 900 churches could trust with their data.

  • Rallee

    Rallee

    Helping communities show up for each other when it matters most

    Clarity Sprint

    Rallee is a platform that helps communities rally around each other during life’s biggest moments: a new baby, a health crisis, a family in transition. Founder Kevin Holst came to Heartwood with a vision and needed clarity before committing to a full build. Through a Clarity Sprint, we helped shape the product vision, evaluate technical options, plan integrations with platforms like Planning Center and Rock RMS, and produce a roadmap he could trust moving forward.

From people we’ve helped

One of the best decisions

Working with Michael was one of the best decisions I made for my startup. As a non-technical founder, he’s given me the peace of mind that my product will be built well and land well with our target users.
Kevin Holst
Kevin HolstFounder, Rallee

Outstanding communication

Our only regret was that we could not immediately hire him full time. Very few developers with the depth of knowledge Michael brings to the table have the outstanding communication ability that is just part of his nature.
Lisa Durham
Lisa DurhamVice President, varDesk

Value your perspective

Having an experienced set of eyes on the codebase was genuinely helpful — it surfaced several things we were able to address quickly. I really value your perspective and would absolutely be open to doing another targeted code review as the product continues to mature.
Amber Smart
Amber SmartFounder, SmartMetrix

Every project starts with a conversation.

You don’t have to carry it alone.

Maybe your idea has been sitting in a notebook for months. Maybe it keeps getting pushed aside because other priorities keep winning. Maybe you’ve tried to build it and it didn’t go anywhere. Not because the idea was wrong, but because you didn’t have the right people around you.

Whatever the reason, the pull you feel toward this work is real. It’s not going away. And you weren’t meant to carry it alone.

We’d love to hear about it. Send us a message and we’ll take it from there. Maybe that’s a video call. Maybe it’s coffee. Maybe it’s just a few emails back and forth. No pressure. No agenda. Just a real conversation about what you’re carrying and whether we can help you bring it into the world.

Let’s start a conversation.

What are you looking for? (optional)

or email us at hello@heartwood.agency